Flash mobs are still one of the most popular “alternative” marketing or brand awareness gimmicks in Dubai; and it looks like every mall and tourist spots will have to showcase their own versions. A flash mob is a group of people who assemble suddenly in a public place, perform an unusual and sometimes seemingly pointless act or dance for a brief time, then disperse, often for the purposes of entertainment, satire, artistic expression, and lately, brand recall. Here are some of the flash mobs and so-called “flash mobs” that had happened around Dubai:
Dubai Airport Flash Mob
This so far is the best I’ve ever seen. It is (un)organized very well and has all the elements of a flash mob. No props, no costumes. People come in random and in mixed civilian attires. Performers came in from different locations and really surprise the crowd – the people standing beside them. The dispersal element is excellent – feels nothing had just happened. Great job!
Mirdif City Centre Flash Mob
They call this a flash mob though it lacks a lot of the right ingredients to classify it to such. It has an ‘obvious’ entrance choreography, costumes, and a set stage. It’s not a mob. A mob should depict a riotous crowd at least.
Deira City Centre, Iconic Flash Mob
The beginning looks like a ‘staged’ performance with those box props and entrance choreography. They made it though after a while when they mixed themselves to the crowd, creating a riot atmosphere until they ran going to the Iconic boutique. But still, there’s no surprise factor.
Mall of the Emirates, Harvey Nichols Flash Mob
This, again, is another ‘staged’ performance. Most elements of a flash mob is missing. Having it done on a Mall floor doesn’t consider it a flash mob already.
Dubai Mall
Not so much a mob, but looks good, I can’t just find the HD video.
Dubai Mall, Du Flash Mob
Just another so-so one…
This one at the Mall of the Emirates, though not a flash mob, creates a freeze mob
At the end of the day, all of these, successful or failed flash mobs still entertained the crowd, and til now makes us smile.
Did I miss any good flash mob? Please leave a link to it in the comment below.