Ras Al Khaimah Tourism Development Authority (RAKTDA) is pleased to announce the success of its ‘Shortcation’ staycation campaign which ran from 7 June – 31 August.
Together with its hospitality partners, RAKTDA created a special summer package inviting UAE residents to take a well-earned break and enjoy the Emirate’s exceptional beaches, outstanding hospitality, thrilling adventure attractions and authentic cultural experiences for the ultimate ‘Shortcation’.
Guests staying for three or more nights at any of Ras Al Khaimah’s participating 4 & 5 star hotels enjoyed a series of value-adds for a unique and memorable stay, including the Suwaidi Pearls farm, the iconic ‘Jais Adventure Peak’ with the Jebel Jais Flight, the world’s longest zipline; the Jais Sky Tour featuring seven ziplines and a 15m sky bridge; and the Jais Sky Maze, a suspended obstacle course of rope swings, wobbly bridges and swinging loops.
15,000 room nights were generated during the first 12 weeks of the ‘Shortcation’ campaign.
Grand Summer Raffle – all ‘Shortcation’ guests automatically entered a weekly raffle hosted by RAKTDA, to win a number of high value prizes, including the grand prize of a brand-new Mercedes-Benz C-Class 2020 automobile, courtesy of Gargash Enterprises.
Despite the regional effects of the pandemic, Ras Al Khaimah leads in RevPAR in the UAE and is second in the GCC, after Riyadh.
Ras Al Khaimah became the first city in the world to be certified as safe by Bureau Veritas and the first Emirate to receive the World Travel and Tourism Council (WTTC) Safe Travels Stamp. RAKTDA partners with the National Crisis & Emergency Management Authority and Ras Al Khaimah Preventive Medicine Department provide free COVID-19 PCR testing for all hospitality staff in the Emirate.
All 45 hotels in Ras Al Khaimah have received the Bureau Veritas certification.
Since April 2020, the Authority has conducted a series of destination-focused webinars which showcased the Emirate’s diverse offering and resulted in training more than 4,000 travel partners.
