The significance of Pinoy’s purchasing power in the country is huge, especially for mobile, TV and internet services. We are 900,000+ strong here in UAE after all – that’s about 10% of the population.
Here’s how Du and Etisalat does a tug-of-war to win the Filipino consumers:
Etisalat Pinoy Pack – Everyone tries to be Filipino
Du Kabayan Bundle – Tropa for Life
Well, at least in the ads they’re creative.