I discovered a new men’s clothing line online that does not only focus on selling apparel but also on giving extra value to customers through their creative content. They do so by sharing words of encouragement that promote good vibes on their website, on social media, and even on the product accessories themselves.
Zallers.com, born in the UAE, is an online store offering an elegant collection of casual men’s apparel like t-shirts, chinos, Bermuda shorts, and some cool accessories. While you can see their product categories by type, colour or size, you can also browse by mood – chillout, energetic, creative, and all day.
What Zallers sell
Today, the products offered on the website are:
- T-shirts
- Chinos
- Bermuda shorts
- Belts
- Lanyards
- Socks
The products were carefully curated. Zallers puts a premium on quality and fitting. Being a t-shirt designer myself, I know one quality shirt when I see one.
Value on the small details
I ordered some items last week and I love what I got.
These value even in littlest details tells so much how detail-focused this brand is.
Repurposing the packaging
Most packaging from any items we order often ends up in the trash. With Zallers committed to bringing a positive impact to the planet, they provide customers with reusable canisters, so you don’t have to throw them away after opening.
Let’s play TAG
Even these tags have a purpose. They tell customers to collect them instead of throwing them away. Essentially, encouraging customers to give their packaging a second life.
Tribe mentality
They call their customers their tribe. And with that mentality, they share content that are either helpful or simply something to make one smile. They share ideas, habits, and bits and pieces of their journey on how they’re doing business – many of which also from the people who inspires them to make it happen.
As the website says, their target audience is broad and much more about mood and way of living. Zallers targets men in the 20s to 40s age group who are looking for high-quality everyday apparel.
“For the bottoms, both chinos and Bermudas are great comfort and quality and for the t-shirts, we have 3 types (to help you to choose), the cotton plus ones are more tick but are our premium T-shirts made 100% organic cotton. The cool & comfort ones are slightly more light, made of 100% organic cotton too, and are amazingly soft. The lightweight is very light made with cotton/elastane/polyester, has more body shape style, and is perfect for hot days.”
zallers.com
Spotify playlist
All businesses are already on social media for sure, but how many brands have we seen have Spotify playlists? There are a few, but Zallers, so far is the first online store I know.
Do check out their playlist here – created just as how they categorize their apparel.
Visit zallers.com to browse through their collection – ideal for you or as a gift. Also, learn more about their amazing story of how they were born in the UAE.
